Company Profile

Firefly Style Clothing grew out of Firefly Style Costumes with the launch of our Spring 2006 line. Firefly Style Clothing Company was founded with the idea of creating glamorous comfortable clothes.

Business Philosophy

All the clothes are manufactured in the USA and designed by Nera Brent. We strive to provide decadent clothing to fashionistas. We are committed to NOT exploiting clothing laborers by using over-seas outsourcing; instead we prefer to have control over our quality by keeping the manufacturing in San Francisco. We have used the same sewers as Bebe and other major clothing brands when the demands are necessary. Nera's specialty is pattern making. All of the patterns have a reserve on their copyrights. 

History

While still in Fashion design school Nera Brent started her first position as a costume designer for Enrico Labayen ballet company. Dance and music have shaped her designs ever since. Inspired by "The Lindy Hop" swing dance Nera Brent started her first clothing line, Retrofit Clothes, founded in 1997. Retrofit featured Swing Dance era clothing for men and women. Nera learned couture suit tailoring to create the men's zoot suits. The constraints of designing period peices was too limiting so a contemporary line, The Nera Couture House started. The design focus was on custom made clothing until the launch of it's ready to wear line in the Fall of 1999 which reached an ever increasing clientele. In 2003 fire performance and belly dance inspired costumes launched Firefly Costumes and in 2005 Firefly Clothing; gypsy streetwear debuted with the Spring 2006 line.

The Talent

The designer, Nera Brent, has been sewing for 24 years. She was born in Hilo, Hawaii and went to Fine Art School at San Diego School for Creative and Performing Arts later attending Academy of Art of University for Fashion Design in 1996. To further her studies she has pursued a degree in psychology and currently is attending graduate school for a doctorate in transpersonal psychology.

Mission/Vision

Firefly Style fulfills a niche in a select crowd of individuals that prize clothing which allows their individuality to be enhanced. The adaptiveness of each style, such as our dance pants, offers a number of variations. Our dance pants have a hook and eye system which attaches to many of our other accessories and hipskirts for endless creative possibilities. Our customer has a personal style; we just like to help them accentuate it, a bit.

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Copyright (C) Firefly Style 2005


Photos By Bill Boice
www.wjb-imaging.com
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